

Not all financial advisors are created equal.
We want our recommendations to be influenced only by what’s in your best interest, and never by the potential for referral fees or third-party compensation. We offer Fee-Only Planning and Fee-Based Investment Management.
A Certified Financial Planner™ is required to adhere to rigorous standards that are set and enforced by the FP Canada Standards Council™. Astra also provides the specialty of a Certified Cash Flow Specialist.
Zena Amundsen founded Astra Financial Services to help make planning your future more personal. The Astra team offers exceptional client service and our customer satisfaction surveys prove that our relationship with you is top-notch.
Simplify & Organize Money and Finances
So retirement is on your horizon. Are you starting to wonder exactly when you can stop working? Do you often ask yourself if there is enough money to retire? You might catch yourself staring out the window, imagining what you will do with your free time. What are you daydreaming about?
This workbook will explore both parts of your retirement: Your Money and Your Vision.
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Partner | Retirement Income, Tax + Investment Planning
My favourite words to hear after a meeting are, “I feel so much better.” I genuinely nerd out on the complicated parts of retirement planning: connecting your investments, retirement income, taxes and family decisions and figuring out how they should all work together.
I work with people who have spent years building their wealth and are now asking different questions: Do we have enough? When can we retire? How should we create our income? Can we pay less tax? And how should our investments change as we start using the money?
Some clients want to see every assumption and number behind the plan. Others want the one-page version: tell me what I need to know and what we should do next. Either way, I want you to leave knowing there is a plan, someone is paying attention to the bigger picture, and you don’t have to carry every financial decision around in your head.
Outside of Astra, I’m usually drinking a chai latte somewhere in Regina, finding an excuse to get back to Vancouver Island, or leaning into whatever adventure comes with this empty-nester chapter.
Partner | Retirement Income, Tax + Investment Planning
For years, clients have left meetings with me saying some version of, “Okay. I can breathe again.” I love taking the questions, half-baked plans and loose ends, and helping people turn them into something that actually feels manageable.
I’m good at asking the right questions, explaining things in normal language, and seeing the bigger picture. Today, I bring that approach to retirement planning, helping clients make confident decisions about retirement income, investments, taxes and how all the pieces fit together.
I live on an acreage just outside Regina with my family, and when I’m not working, I’m usually looking for something that makes me laugh — Amy Poehler’s Good Hang podcast is currently doing the job.

Our customer satisfaction surveys are important. They provide us with actionable insight to create a better experience and an elite service that can’t be matched. Our mission is to create a consistent personalized relationship.
From the moment I first met Zena I was completely comfortable with her being my Financial Advisor. I didn’t feel intimidated and felt that she had a caring and vested interest in helping me achieve my goals. Recently, I had mentioned to my friends that if they are seeking a Financial Advisor, I would highly recommend Zena for these exact reasons. Zena is an amazing woman!
When I first met Zena at one of our financial meetings, I knew immediately, she was a very caring person. She listened intently to our questions and answered them in terms we could understand. When my husband passed away, she was able to get all our Investments changed over to my name very quickly and gave me the confidence to be able to deal with all my finances and commitments. She helped me get the Insurance claims done and gave me advice on the work needed with an Estate, even recommending a lawyer and an accountant.
I feel that Astra truly cares about fullfilling my financial needs and concerns. I ENJOY my periodic appointments with Zena to keep me on financial track and her most helpful guidance. Love your location and office and wishing you all the best.
Astra works primarily with people nearing or in retirement who have spent years building their wealth and now need a clear plan for what comes next.
The questions start to change at this stage: Do we have enough? Where should our income come from? How do we pay tax thoughtfully? What are we missing? Will the kids be okay? How do we make sure all the pieces work together?
We also believe financial planning is often a family conversation. Our core work is with people approaching and living in retirement, but our relationships often extend to their children and other family members.
We don’t start with a portfolio and bolt a retirement plan onto it.
We start with the retirement income plan: what the money needs to do, when it will be needed, and what risks matter and then build the investment strategy around that.
Our investment management is built around a three-ladder approach designed specifically for retirement.
Each part of the portfolio has a job to do, allowing us to think deliberately about the money someone may need sooner, the money that can stay invested longer, and how the pieces work together over time.
We use evidence-based investment principles and a long-term approach built around retirement income — not headlines, predictions or whatever happens to be making noise this week.
Cost matters.
We are deliberate about the fees our clients pay and use lower-cost investments where they make sense. But lowest cost is not the only goal — the investment still has to earn its place in the plan.

The retirement prep podcast for busy professionals wanting real money talk. In every episode, you’ll get exclusive access to juicy money details to get you retirement ready and feeling confident about your next money move.
Listen to the podcast, find show notes and more.

Your pathway to financial knowledge and empowerment starts here.
In this episode of Heart of Your Retirement, CFPs Zena Amundsen and Nicole Putz break down 4 Canadian retirement tax tips that can lower your tax bill. They cover the disability tax credit, pension income splitting, charitable donations and medical expenses, including who qualifies, how to apply and the…
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If something happened to you today, would the people you love know where to find everything? Most Canadians in retirement have thought about this. Most haven’t done anything about it yet. In this episode, Zena and Nicole introduce the brand new Astra Estate Concierge Service and walk you through…
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