

Not all financial advisors are created equal.
We want our recommendations to be influenced only by what’s in your best interest, and never by the potential for referral fees or third-party compensation. We offer Fee-Only Planning and Fee-Based Investment Management.
A Certified Financial Planner™ is required to adhere to rigorous standards that are set and enforced by the FP Canada Standards Council™. Astra also provides the specialty of a Certified Cash Flow Specialist.
Zena Amundsen founded Astra Financial Services to help make planning your future more personal. The Astra team offers exceptional client service and our customer satisfaction surveys prove that our relationship with you is top-notch.
Simplify & Organize Money and Finances
So retirement is on your horizon. Are you starting to wonder exactly when you can stop working? Do you often ask yourself if there is enough money to retire? You might catch yourself staring out the window, imagining what you will do with your free time. What are you daydreaming about?
This workbook will explore both parts of your retirement: Your Money and Your Vision.
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Retirement & Legacy Planner for Women And Their Families Who’ve Led—And Are Ready for What’s Next
I started Astra Financial in 2015 to offer financial planning with more heart, more clarity, and more space for real conversation. I work with women and families in their 50s and 60s who are preparing for retirement or thinking about how they want to pass on their wealth and values. This is what we call the “Legacy Path.”
After 15+ years in the industry, I’ve learned that the secret to long-term success isn’t complicated: it’s about relationships, consistency, and planning with intention. That’s what Astra is built on.
I’m a published author, a Professional Wealth award finalist, and proud of the community we’ve built here—but what matters most is celebrating the milestones with our clients. That’s the best part of this job.
When I’m not talking tax slips and retirement projections, you’ll find me sipping chai lattes at my favourite Regina coffee shop, heading west to Vancouver Island, or attempting Biathlon in my empty-nester era.
Financial Planner for Women in Their Building Years
I’m a Certified Financial Planner who works with women in their 30s and 40s—women building careers, families, and financial confidence. My clients want advice they can actually use, not a lecture. I give them clear steps, honest answers, and support to follow through.
At Astra, I focus on helping clients get the foundations right—things like cash flow, savings, debt, and the insurance coverage that protects everything they’re working so hard to build. Over the years, insurance planning has become one of the most important (and underrated) parts of the work I do, especially for young families.
I’ve been doing this for almost a decade, working alongside my dad, Rick Soparlo, who now serves as Astra’s advisor. We’re a locally owned firm built on transparency, trust, and real relationships.
I live on an acreage near Regina with my family and a few ridiculous-looking silkie chickens. I’m big on pancakes, podcasts, and plans that don’t sit in a drawer.

Our customer satisfaction surveys are important. They provide us with actionable insight to create a better experience and an elite service that can’t be matched. Our mission is to create a consistent personalized relationship.
From the moment I first met Zena I was completely comfortable with her being my Financial Advisor. I didn’t feel intimidated and felt that she had a caring and vested interest in helping me achieve my goals. Recently, I had mentioned to my friends that if they are seeking a Financial Advisor, I would highly recommend Zena for these exact reasons. Zena is an amazing woman!
When I first met Zena at one of our financial meetings, I knew immediately, she was a very caring person. She listened intently to our questions and answered them in terms we could understand. When my husband passed away, she was able to get all our Investments changed over to my name very quickly and gave me the confidence to be able to deal with all my finances and commitments. She helped me get the Insurance claims done and gave me advice on the work needed with an Estate, even recommending a lawyer and an accountant.
I feel that Astra truly cares about fullfilling my financial needs and concerns. I ENJOY my periodic appointments with Zena to keep me on financial track and her most helpful guidance. Love your location and office and wishing you all the best.
Astra works primarily with people nearing or in retirement who have spent years building their wealth and now need a clear plan for what comes next.
The questions start to change at this stage: Do we have enough? Where should our income come from? How do we pay tax thoughtfully? What are we missing? Will the kids be okay? How do we make sure all the pieces work together?
We also believe financial planning is often a family conversation. Our core work is with people approaching and living in retirement, but our relationships often extend to their children and other family members.
We don’t start with a portfolio and bolt a retirement plan onto it.
We start with the retirement income plan: what the money needs to do, when it will be needed, and what risks matter and then build the investment strategy around that.
Our investment management is built around a three-ladder approach designed specifically for retirement.
Each part of the portfolio has a job to do, allowing us to think deliberately about the money someone may need sooner, the money that can stay invested longer, and how the pieces work together over time.
We use evidence-based investment principles and a long-term approach built around retirement income — not headlines, predictions or whatever happens to be making noise this week.
Cost matters.
We are deliberate about the fees our clients pay and use lower-cost investments where they make sense. But lowest cost is not the only goal — the investment still has to earn its place in the plan.

The retirement prep podcast for busy professionals wanting real money talk. In every episode, you’ll get exclusive access to juicy money details to get you retirement ready and feeling confident about your next money move.
Listen to the podcast, find show notes and more.

Your pathway to financial knowledge and empowerment starts here.
In this episode of Heart of Your Retirement, CFPs Zena Amundsen and Nicole Putz break down 4 Canadian retirement tax tips that can lower your tax bill. They cover the disability tax credit, pension income splitting, charitable donations and medical expenses, including who qualifies, how to apply and the…
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If something happened to you today, would the people you love know where to find everything? Most Canadians in retirement have thought about this. Most haven’t done anything about it yet. In this episode, Zena and Nicole introduce the brand new Astra Estate Concierge Service and walk you through…
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